As a lawyer or an Attorney your focus should be on the existing clients and their cases, you shouldn’t worry about the marketing and generating new leads- Legal Marketers are here for a reason!
Generating leads in legal industry can be very competitive and expensive. In this article we will cover the basics of legal marketing, how to convert prospective clients and how to maximize leads. Lets begin with understanding the basic definitions which will help you to generate more leads.
Search Engine Optimization- It is a process of increasing traffic on your web page. It targets unpaid traffic rather than paid ones and It includes usage of right keywords
Call-to-action- A specific action that you would like your visitors to take. It is a form of interaction with your web page, landing page, social media etc. You give your visitors a lead magnet, something of value to follow your call for action.
Conversion Rate Optimization- A process of increasing the number of web visitors who follow your call-to-action for conversion of leads to clients. Via social media, email marketing, Blogs, Videos, Affiliations, etc. Converting the prospects to paying clients for efficiency of your sales funnel.
Lead Magnet- A process of increasing the number of web visitors who follow your call-to-action for conversion of leads to clients. Via social media, email marketing, Blogs, Videos, Affiliations, etc. Basically, converting the prospects to paying clients for efficiency of your sales funnel.
Introduction to Sales Funnel
Your Sales Funnel is basically the process of conversion. It converts potential targets into paying clients. The best performing marketing and sales channel in the digital era are considered to be the right use of social media, search engine optimization and search engine management. The entire system includes Website, Social Media, Email Marketing, Advertising and various other marketing platforms. The sales funnel leads you to a process of capturing clients.
Initial Website Visit- The initial stage is visiting the website, they land on your desired page, social media or any other place you want them to.
Lead Magnet- Next you put a magnet where you lead is drawn. Something that potential client will find of value.
Opt in- here, the visitor becomes a potential lead and give you his/her information for you to contact on.
Follow up- Lastly, you do a follow up by sending a worthy email, a call or a message. Basically, it’s a move for your pitch.
Connect with Potential Clients
After you have targeted the right leads, its necessary to convert them into clients. Prospects are converted to clients when they find something which adds value to them. For a lawyer or law firm it could be information related to case laws, some journal or a book review, etc.
Every engagement, whether the prospect converted into a client or not should leave your page with some value addition.
Informative Content: Blogs, Videos, Article, Tips. Anything that is informative, is important.
Relevance: It should be relevant to the client and his/her needs.
It should be relevant to your clientele and in a simplified manner so that each and every person can grasp it. You can use videos, it produces the highest engagement rate. There could small explanatory videos about legal topics or any other relevant concept.
These are a few ways you can generate and convert your prospects to clients. Leave the headache on to us and you focus on your upcoming cases!
Author: Apoorva Mehta, Executive Manager, Legal Desire Media & Insights
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